Selling to Medicaid and Medicare Plans: A Primer for Digital Health Startups

When selling healthcare products or services, it is important to understand the differences between Medicaid and Medicare plans. Medicaid and Medicare have different eligibility requirements, coverage rules, and cost-sharing requirements, and they are administered by different entities. Understanding these differences can help you tailor your sales approach and ensure that you are meeting the needs of potential customers who are enrolled in Medicaid or Medicare.