For tech startups, pivoting from B2B to B2C often means learning that it unlocks faster growth, deeper engagement, and brand-driven scale. Learn from top founders and investors what makes a B2C pivot or reinvention succeed (or fail).

For digital health providers, PMPM billing can provide fixed recurring revenue, enhancing stability and becoming a SaaS business. Although value-based and per-engaged member billing seems to make more sense for health plans, many resist the risk associated with variability in costs.

With over 2.7 billion monthly active users, Facebook provides an incredibly wide reach for promotional content. Herein lies the potential to enhance your clinical trial recruitment efforts significantly. When used correctly, this platform can generate targeted, high-impact advertisements that grab attention and spur action.

Amazon is the first stop for many consumers searching for health-related products. With over 300 million active customers and a reputation for convenience, fast shipping, and competitive pricing, it’s a critical channel for digital health brands looking to scale.

Reimbursement plays a pivotal role in the success of digital health startups. Securing reimbursement for products and services can be challenging, particularly as it varies across different health categories. In this article, we will discuss key points for digital health startups seeking reimbursement in nutrition, radiology, diabetes prevention, weight loss, asthma management, social determinants of health, and neurodevelopmental issues.

Facebook ads have the power to revolutionize your clinical trial recruitment efforts. By leveraging the platform's wide reach, advanced targeting options, and robust ad management tools, you can connect with the right audience, increase enrollment rates, and ultimately contribute to the advancement of medical research.

There is no one-size-fits-all answer to choosing the right business model for mental health startups. From D2C and employer benefits to fee-for-service, value-based care, and prescription digital therapeutics, multiple approaches can work. One thing is clear, however: understanding the pros and cons of each, choosing the right ones, and in the right order, will have an outsized impact on the success of any mental health startup.

Can customers pay with an HSA/FSA? That is the question. HSA/FSA payment options are a valuable tool for digital health business owners and their customers. In this article, we will provide an overview of HSA/FSA eligibility and contribution limits, along with the products and services that can be purchased with these accounts. We will also discuss documentation requirements, products that are not eligible for payment, and whether HSA/FSA rules vary by plan and employer or are government regulations.

After studying the performance of 50 top healthcare technology businesses, we reveal the fundamental trends and benchmarks leaders need to know about healthcare SaaS and tech-enabled services.

As more and more digital health tools popped up, organizations like the FDA realized they needed to step in and make sure these tools were safe and effective. So, they started reviewing and approving digital therapeutics just like they do with traditional drugs. This way, doctors can confidently prescribe these digital helpers, and patients can trust that they're getting a safe and helpful treatment.

Digital therapeutics are software-based therapeutic interventions designed to prevent, manage, or treat various medical conditions. These products undergo rigorous clinical trials and regulatory review to ensure their safety and efficacy before they can be prescribed by healthcare providers.

Part 2: As digital health startups continue to revolutionize the healthcare landscape, one crucial aspect for these companies is securing reimbursement for their innovative products and services. Reimbursement not only validates the clinical efficacy and value of these solutions but also plays a significant role in their adoption by healthcare providers, insurers, and patients. In this article, we explore the reimbursement landscape for digital health solutions in various health categories, including insomnia, sleep apnea, DEXA scans, remote patient monitoring for cardiovascular health, family caregiver support, postpartum physical recovery, continuous glucose monitoring, personalized cancer care, functional genomic analysis, and prescription drug management.

These digital health startups have successfully partnered with health plans by demonstrating clinical innovation, use cases, benefits, and selling strategies. They offer a variety of solutions, such as chronic disease management, digital therapeutics, diabetes treatment, mental health support, and respiratory health management. Health plans benefit from improved patient outcomes, cost savings, and increased access to care. To secure partnerships with health plans, these companies emphasize evidence-based approaches, clinical effectiveness, and seamless integration with existing systems.

In this article, we'll dive deeper into the successes and innovations of 10 digital health companies that have secured health plan adoption, highlighting how they have transformed the healthcare landscape with their unique approaches.

Per Engaged Member Per Month (PEMPM) contracting is an alternative pricing model to Per Member Per Month (PMPM) contracting that is gaining popularity among digital health startups. PEMPM contracts pay startups based on the level of engagement they achieve with health plan members, rather than a fixed payment per member per month. This model offers several benefits for digital health startups, including:

Per Engaged Member Per Month billing models can lead to improved health outcomes: PEMPm contracting incentivizes digital health startups to deliver better health outcomes through their platforms or services, leading to reduced healthcare costs and better outcomes for members.