There is no one-size-fits-all answer to choosing the right business model for mental health startups. From D2C and employer benefits to fee-for-service, value-based care, and prescription digital therapeutics, multiple approaches can work. One thing is clear, however: understanding the pros and cons of each, choosing the right ones, and in the right order, will have an outsized impact on the success of any mental health startup.

Can customers pay with an HSA/FSA? That is the question. HSA/FSA payment options are a valuable tool for digital health business owners and their customers. In this article, we will provide an overview of HSA/FSA eligibility and contribution limits, along with the products and services that can be purchased with these accounts. We will also discuss documentation requirements, products that are not eligible for payment, and whether HSA/FSA rules vary by plan and employer or are government regulations.

As more and more digital health tools popped up, organizations like the FDA realized they needed to step in and make sure these tools were safe and effective. So, they started reviewing and approving digital therapeutics just like they do with traditional drugs. This way, doctors can confidently prescribe these digital helpers, and patients can trust that they're getting a safe and helpful treatment.

Digital therapeutics are software-based therapeutic interventions designed to prevent, manage, or treat various medical conditions. These products undergo rigorous clinical trials and regulatory review to ensure their safety and efficacy before they can be prescribed by healthcare providers.

These digital health startups have successfully partnered with health plans by demonstrating clinical innovation, use cases, benefits, and selling strategies. They offer a variety of solutions, such as chronic disease management, digital therapeutics, diabetes treatment, mental health support, and respiratory health management. Health plans benefit from improved patient outcomes, cost savings, and increased access to care. To secure partnerships with health plans, these companies emphasize evidence-based approaches, clinical effectiveness, and seamless integration with existing systems.

In this article, we'll dive deeper into the successes and innovations of 10 digital health companies that have secured health plan adoption, highlighting how they have transformed the healthcare landscape with their unique approaches.

When it comes to selling to health plans, you have to be patient. It can be a long process, but if your product has value and is scalable, then it will pay off in the end. Remember that every health plan is different so don't try and sell yourself short by selling directly through one of their vendors or distributors. Instead, find out what type of contracting model they use (like capitation or risk) and approach them directly with an offer tailored specifically for them!

There is no shortage of articles discussing why healthcare startups fail. From product-market fit to leadership team, there are many factors that need to be just right for a new startup to gain traction. One of the most commonly cited challenges is business model: New healthcare companies must understand the nuanced and sometimes complex relationships between patient, provider, and payer in order to develop a business that is financially viable and scalable. These relationships are rarely linear in healthcare, where consumers of health services are often disconnected from those paying for the services.

Clinical trial advertising plays a vital role in recruiting participants for clinical trials. Digital health startups and digital therapeutics companies are increasingly driving the clinical trial volume, rather than traditional pharmaceuticals. In this article, we will discuss the basics of clinical trial advertising, including its purpose, importance, and regulations. We will also examine whether digital ads can be used for clinical trial advertising and the average cost per participant. Additionally, we will delve into the stages of clinical trial advertising and provide peer-reviewed studies to support our findings.

Digital health venture capital refers to the investment of capital into digital health startups by venture capital firms. Digital health startups are companies that use technology and data to improve healthcare, including the development of digital health products and services, such as telemedicine platforms and medical devices.

Learn how DTC digital health can improve access to care, reduce healthcare costs, and promote better health outcomes for both consumers and health plans. Find out who provides DTC digital health services and how you can benefit from this model of healthcare delivery.

By directly billing CPT codes for their services, digital health startups can bypass lengthy sales cycles, increase their reach, and prove their clinical impact. This will help them secure their place in a crowded market and contribute to a healthier future for all.