10 Digital Health Startups That Secured Health Plan Adoption


Cameron Jacox is the founder of Rocket Digital Health, the foremost digital health scale consultancy. Go-to-market is hard in healthcare, and we believe that you don’t need to reinvent the wheel to bring your brilliant invention to market. Having helped scale 13 digital health startups, including for 4 years as Chief Growth Officer at Lark Health from Series A to Unicorn status, Cameron & his team work with select startups to bring growth strategy to bear to beat their growth goals and catch their stride.


In this article, we'll dive deeper into the successes and innovations of 10 digital health companies that have secured health plan adoption, highlighting how they have transformed the healthcare landscape with their unique approaches.

Company: Omada Health

Successes and Innovations:

Omada Health has become a leader in digital health, focusing on chronic disease prevention and management. Their digital diabetes prevention program uses a combination of personalized coaching, data tracking, and online peer support groups to help participants make lasting lifestyle changes. The company's success in publishing clinical trial results and demonstrating real-world effectiveness has helped them secure over $200 million in funding and expand their platform to address other chronic conditions, such as hypertension and mental health.


Company: Lark Health

Successes and Innovations:

Lark Health is a leading digital health company specializing in chronic disease prevention and management through AI-driven coaching. Their platform focuses on conditions such as diabetes, heart disease, and obesity, providing personalized coaching, health tracking, and behavior change support. Lark Health has successfully demonstrated the effectiveness of their platform in clinical trials and real-world studies, leading to partnerships with major health plans like Anthem and UnitedHealthcare. The company has raised over $200 million in funding and expanded its offerings to include mental health and wellness coaching.

Company: Ginger

Successes and Innovations:

Ginger has developed an innovative digital mental health platform that provides on-demand coaching, therapy, and psychiatry services to users. Their platform utilizes artificial intelligence (AI) to assess users' mental health needs and match them with appropriate care providers. Ginger's seamless integration with existing healthcare systems has led to rapid growth, serving over 10 million members globally and securing over $220 million in funding.

Company: Propeller Health

Successes and Innovations:

Propeller Health has pioneered digital respiratory health management by developing a connected inhaler and accompanying platform for asthma and COPD patients. Their system tracks medication usage, identifies triggers, and provides personalized feedback to improve adherence and self-management. In 2019, Propeller Health was acquired by ResMed, a global leader in connected health solutions, for $225 million, showcasing the company's success in transforming respiratory care.

Company: Livongo

Successes and Innovations:

Livongo's remote monitoring and coaching platform for chronic conditions, such as diabetes and hypertension, uses connected devices and data analytics to provide personalized insights and support to users. Their innovative approach has led to improved clinical outcomes, increased patient satisfaction, and significant cost savings for health plans. In 2020, Livongo was acquired by Teladoc Health in a landmark $18.5 billion deal, creating one of the largest digital health companies in the world.

Company: Quartet Health

Successes and Innovations:

Quartet Health's platform addresses the critical need for better integration of mental and physical health care. By using advanced analytics to identify patients with potential mental health needs and connecting them with appropriate providers, Quartet Health has significantly improved care coordination and access to mental health services. The company has raised over $150 million in funding and serves thousands of primary care providers and mental health professionals across the United States.

Company: Virta Health

Successes and Innovations:

Virta Health's innovative diabetes reversal program combines personalized nutrition, continuous remote care, and behavior change support to help patients achieve and maintain normal blood sugar levels without the need for medications. Their clinical trial results have shown significant improvements in HbA1c, weight loss, and medication reductions. The company has raised over $160 million in funding and expanded their platform to address other chronic conditions, such as obesity and prediabetes.

Company: Zocdoc

Successes and Innovations:

Zocdoc has revolutionized the patient experience by creating a user-friendly online platform for finding, booking, and managing appointments with healthcare providers. Their innovative system streamlines the scheduling process, reduces wait times, and improves access to care. With millions of users and partnerships with over 50 health plans, Zocdoc has become a go-to solution for patients and providers alike. In 2020, the company raised $150 million in funding to support its continued growth and expansion.

Company: 98point6

Successes and Innovations:

98point6 offers on-demand primary care through a text-based platform, making healthcare more accessible and convenient for users. Their AI-assisted system enables patients to connect with board-certified physicians 24/7 for diagnosis, treatment, and prescription management. The company has experienced rapid growth, with over 240% year-over-year increase in members and raising over $140 million in funding. They have also expanded their services to include mental health support and partnered with major health plans, employers, and retail pharmacies.

Company: Heal

Successes and Innovations:

Heal brings back the concept of house calls by providing in-home primary care and telemedicine services. Their platform connects patients with a network of licensed physicians, nurse practitioners, and medical assistants who can provide care in the comfort and privacy of the patient's home. By offering convenient, personalized care, Heal has successfully partnered with major health plans like Humana and Aetna, as well as large employers such as Google and Facebook. The company has raised over $100 million in funding and expanded its services to include telemedicine, remote patient monitoring, and virtual specialist consultations.

These 10 digital health companies have showcased their ability to innovate and transform the healthcare landscape by successfully securing health plan adoption. Their unique approaches, ranging from clinical trial evidence to seamless integration and addressing underserved areas, have allowed them to make a significant impact on patient outcomes and drive growth in the competitive healthcare market.

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