We will be in touch.

You may enjoy our founder’s recent Forbes publication on mastering digital health pricing models:

 
 
 

What Does it Take to Scale in Healthcare?

 
  • Although most people are aware that digital health products can be reimbursable, the reimbursement process is complex and can be time-consuming. Garnering and expanding coverage is crucial for scale.

  • The development and profitable scaling of patient/consumer acquisition strategies is critical to digital health businesses. We are experts in growth and take an “all hands on deck” approach to helping you generate sustainable revenue.

  • Developing a healthy and growing reputation and inbound lead funnel from health plans is critical to building pipeline and revenue over time. The earlier you begin, the earlier you’ll start to enjoy the fruits of closed contracts. Health plan sales cycles are generally long, but there are ways to accelerate them.

  • Understanding the different types of contracting models in digital health is critical to selling to health plans. The type of contracting model a plan uses will determine how much you can charge and how much of your fees are at risk on performance. Building strong and repeatable outcomes in this market is crucial for long-term success.

  • Outside of leading rounds, we will support you with industry-leading knowledge, connections, introductions, and pitch assistance. There are a number of key players in digital health venture capital, including traditional venture capital firms and digital health-focused venture capital firms. Traditional venture capital firms that invest in digital health include Andreessen Horowitz, Kleiner Perkins, and Sequoia Capital. Digital health-focused venture capital firms include Rock Health, Digital Health Ventures, and 7wire Ventures.

  • Developing proper clinical messaging and the rigor to measure and improve clinical outcomes is crucial to lasting success and credibility.

  • Developing a healthy and growing reputation and inbound lead funnel from Employers is critical to many digital health businesses. Refining messaging, clinical proof points, and value to the employer while developing the right marketing channels to reach them takes time but pays off. The earlier you begin, the earlier you’ll start to enjoy the fruits of closed contracts since sales cycles are generally longer than in other industries.

  • Developing and scaling of key enrollment strategies in PMPM, PEMPM, and value-based contracts with key health care sensitivities.

  • Clinical trials are an important part of the process of developing and testing new medical treatments and therapies. However, enrolling participants for clinical trials can be a challenge, as it requires reaching and recruiting a diverse group of people who meet specific eligibility criteria.

The companies we’re passionate about have a few characteristics:

  • Your digital health innovation will make the world a better place by reducing health costs, improving health outcomes, or making healthcare more enjoyable.

  • Rocket Digital Health exists to accelerate the transformation of healthcare. Digital health innovators, more often than not, fail during commercialization rather than product development. The devastating result is that life-saving and life-changing innovations never reach people.

  • You want to plan for - or start - acquiring & monetizing consumers (patients), health plans, employers, or providers.