There is no shortage of articles discussing why healthcare startups fail. From product-market fit to leadership team, there are many factors that need to be just right for a new startup to gain traction. One of the most commonly cited challenges is business model: New healthcare companies must understand the nuanced and sometimes complex relationships between patient, provider, and payer in order to develop a business that is financially viable and scalable. These relationships are rarely linear in healthcare, where consumers of health services are often disconnected from those paying for the services.

Employers who offer digital health products have a unique opportunity to improve employees’ health and wellness. Employees can enroll in these offerings with a few clicks on their smartphones or laptops, but it’s up to employers to make sure that enrollment is easy and accessible. In this post, we break down the steps you need to take as an employer if you want your employees to participate in digital health programs.