How Digital Health Companies Can Sell to Employers

There is no shortage of articles discussing why healthcare startups fail. From product-market fit to leadership team, there are many factors that need to be just right for a new startup to gain traction. One of the most commonly cited challenges is business model: New healthcare companies must understand the nuanced and sometimes complex relationships between patient, provider, and payer in order to develop a business that is financially viable and scalable. These relationships are rarely linear in healthcare, where consumers of health services are often disconnected from those paying for the services.