CPT codes, or Current Procedural Terminology codes, are a standardized system of codes that are used to describe medical procedures and services. They are used by healthcare providers and payers to accurately document and bill for medical services. Understanding CPT codes is important for digital health startups that are developing products or services that are used in the healthcare industry, as they can help ensure accurate billing and reimbursement.

By directly billing CPT codes for their services, digital health startups can bypass lengthy sales cycles, increase their reach, and prove their clinical impact. This will help them secure their place in a crowded market and contribute to a healthier future for all.